CHEEZ-IT™ MVC SWEEPSTAKES · Abbreviated Rules. No Purchase Necessary. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. To enter for free, go to http://www.cheezitMVC.com (“Website”), follow the online instructions to learn about the Cheez-It® MVC candidate, and cast a vote for your favorite Cheez-It® cracker that you think should win the competition; or play the MVC All-Star Challenge game. Upon completion of voting or game play, follow the instructions to complete your registration and entry into the Sweepstakes. To enter via the KFR Code Entry method, you must be a registered member of the Kellogg’s Family Rewards®
(“KFR”) program and have a KFR code. To obtain a KFR code, at participating retailers, look for a package of any product in the
Cheez-It® family of products (6 oz. or larger) and look inside the package to find the KFR code. Then, go online to the
Website, and follow the instructions to log-in to your KFR program account and enter the KFR code found inside the box of Cheez-It®
product. To become a registered member of the KFR program, go to https://www.kelloggsfamilyrewards.com/en_US/login.html
and follow the instructions to register. Sweepstakes begins at 12:00:00 PM (ET) on 2/2/15 and ends at 11:59:59 AM (ET) on 3/31/15.
Subject to complete Official Rules at the Website. Odds of winning depend on total number of eligible entries received from all
methods combined. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.